Press Release
Media Pitch
Media List
A traditional media angle will be used to ensure that Nuance Chocolate has visibility from a multitude of platforms and can provide third party credibility. Personalized press releases will be sent out to different media outlets. The pitch ideas will span topics like Small Business Saturday, holiday gift roundups, craft food stories and community centered businesses. The article would be most effective online an in print so it could be easily shared with the target audience. Most of the campaign to increase awareness and store traffic during the holidays is centered around owned media that is pushed out digitally. By employing earned media that can be printed or published online ensures that the audience can consume the content from a different and unbiased source.
The audience ranges from 25 to 40 year olds who are educated, value ethics, crafted goods and quality sources. This tactic will present them the information from a different source thus connecting with their ethical foundations, and appeal to audience values and standards. The targeted outlets would focus on news or specialty topics like food, tourism or Colorado. Some have disproportionate audiences in terms of gender and identity, which would be mitigated by remedial press release distribution.