The overall objective for the campaign is to increase awareness and drive traffic around the holiday season. This will be achieved by several strategic moves, one of which is communicating with audience members directly through social media and communication aids. The Nuance Chocolate Buyer’s Guide is a tactic that supports the member connection via a communication aid. It’s holiday design, color and product association, call to action, and interactivity will:
Help to clearly break down the different types of products Nuance offers
Make the connection visually that Nuance products could gifted, and reinforced with a call to action
Send the message in a fun and creative way that does not feel like a sales pitch
Draw attention with visually stimulating graphics
Its shape and style are versatile so it can be printed out as a rack card or a drink coaster, or be pushed out virtually on social media platforms. Nuance’s primary audience is made up of local chocolate enthusiasts who value craft products and ethical products and are between the ages of 25 and 40. This tactic is perfect for this audience because its creativity and versatility appeal to craft-product enthusiasts on any gender or identity. Its interactive and fun nature also works with the age range because it is reminiscent of quizzes in the back of teen magazines so there is a hint of nostalgia.
The overall objective for the campaign is to increase awareness and drive traffic around the holiday season. This will be achieved by several strategic moves, one of which is communicating with audience members directly through social media. The social media posting is a tactic will act as a way to share content directly to audiences in a quick and easily digestible manner. Its graphic style and product association are visually appealing, which will help grab users attention. From there, the Facebook posts will
Provide an outlet for community engagement
Sends the message in a fun and creative way that does not feel like a sales pitch
It is visually stimulating so it will draw attention to the rest of the post’s text content
It highlights the different products, and different calls to action in a consistent way
Nuance’s primary audience is made up of local chocolate enthusiasts who value craft products and ethical products and are between the ages of 25 and 40. This tactic is perfect for this audience because its creativity and accessibility appeal to craft-product enthusiasts of any gender or identity. The artistic style of illustration with lots of white space ensures that the posts would garner attention, stand out from other Facebook content, and be easily shared between people, all while promoting Nuance as a modern and high quality company. Using social media also allows people to receive the message without having to come into the shop.
The overall objective for the campaign is to increase awareness and drive traffic around the holiday season. This will be achieved by several strategic moves, one of which is communicating with audience members directly through social media. A video slideshow will be posted on appropriate channels in order to reinforce the craft nature of Nuance Chocolate while also emphasizing its local nature. The slides will tell the story of Nuance’s beginnings, an overview of their products and how they make them. The address of the café and an action message will be included in the show in order to reinforce the decision to visit Nuance in the upcoming months. The tactic’s video format and soundless quality ensure that it is perfect for social media output. It is interesting to watch but not disrupted.
Nuance’s primary audience is made up of local chocolate enthusiasts who value craft products and ethical products and are between the ages of 25 and 40. This tactic is perfect for this audience because its creativity and accessibility appeal to craft-product enthusiasts of any gender or identity. The easy viewing style and photo style will diversify social content and attract attention. Distribution will also be easy to do and as users like and comment, they are endorsing the brand and offering some third-party credibility. That third-party credibility will also ensure that viewers do not feel like they are being sold something, but that they are learning about something.